Streaming services have revolutionized the way we consume music. Among them, Spotify has become one of the most popular music streaming platforms today, accounting for 36% of the music streaming industry. One of the best ways for independent artists to gain exposure and connect with fans is by being featured on Spotify playlists.
In this article, we will share the best ways get your music into Spotify playlists and help you reach more listeners.
Understanding Spotify: The Power of Playlists
Spotify has over 356 million active users, with more than million tracks on their platform. While listeners can search for any song want, it’s the playlists that play an important role in the discovery of new music.
Playlists and editor-curated playlists have become the new radio for many people, with more than two playlists being created or streamed every month.
Creating a playlist on Spotify is super easy – from fan’s perspective. But as an independent artist, how can you make your way into those? Fortunately, there are various ways to approach this.
Start with Your Own Playlist
Before submitting your music to Spotify playlist curators, it's a great idea to create your own playlists.
Include your favorite artists and songs, as well as one or two of own tracks-- don't oversaturate the playlist with your own material! Make sure your playlist includes popular songs and not just your own, as this will its boost visibility.
Sharing and engaging with fans on social media can help grow your audience and gain. This increases the chances of making it onto Spotify's more popular playlists.
Submit Your Music to Playlist Curators
Getting music into a Spotify playlist can be a game-changer for many artists. So how do you started? You can begin by reaching out to playlist curators who specialize in your genre.
There are numerous curators and playlist submission sites online, but you should look for those who cater your style of music.
suitable playlists: Start by finding playlists that match your genre and fit your music style. Check the playlists which are hosted by independent curators, bloggers, or music websites.
build: Next, you build a relationship with the playlist curators by following them on social media reaching out through their contact details provided on their profiles.
personalize your pitch: When reaching out to a playlist curator, personalize your pitch and tell them why your music fits their playlist. Make to mention the track's name and some background information about yourself.
include the song: Send the Spotify song link to the curator for them to listen to your track.
follow up: Send a follow-up message if you don't hear back from them-- but don't be pushy.
Submitting your song to playlist curators is an effective way to increase streams, new fans, and build your audience.
Use CDBaby.com to Distribute Your Music on Spotify
I can never speak highly enough about CDBaby. They have been on the side of the independent artist since day one and continue to be today. You're not going to find a more affordable and more effective tool for your music career.
Once you have your music on CDBaby's platform, your tracks will be distributed across multiple platforms, including Spotify. The best part about using CDBaby.com is that you can keep 100% of the royalties maintaining ownership of your music. Building a fanbase and making money at the same time!
Stay Active on Social Media
Social media is an essential tool for independent artists to connect with and promote their music. You should post regular updates about upcoming shows, album or single releases and other developments. Encourage fans to share your music on their social media channels as this help your music reach wider audiences.
In conclusion, getting your music into Spotify playlists is a tremendously effective way to gain new fans and grow your audience. It's important to remember that you need to stay engaged with your music on social media if you expect anyone else to engage with your music.