In the latest post from CDBaby!'s DIY Musician blog, they share the success story of synth-pop duo, Post Precious.
This duo, armed with just three singles, managed to rack up a monthly audience on Spotify of over 170,000 listeners.
Granted, stories like this one are rare, but it proves a great point that I have been trying to make for a long time now-- act now.
Too often, I've heard talented bands make excuses as to why they're not attempting to take the next step in their music career. I had a good friend who was an extraordinary singer-songwriter in the early 2000s, a time when that genre was particularly prevalent.
He had the look, he had the talent and he had the sound that was dominating airwaves at that point in time. One thing he inexplicably did not have? An album.
I would constantly nag him "When are you going to make a record?" I was asking every bit as much as a friend, concerned about his career, as I was a fan, thirsty to get a hold of some great music.
His excuse was that he was waiting to get a record deal.
I knew in my limited experience with the music business-- that stuff didn't happen in that day-and-age.
Sure, in the 1970s and all the way up into the early 1990s, it was common for labels to discover artists by attending their shows and experiencing the artists firsthand. But with the advent of the internet, the only stories that were similar to those, were when labels extended offers to bands that had built an incredible online fan base that visibly demonstrated their 'reach' and ability to sell records without the backing of a major label.
Even in those instances-- the band had recorded material available to fans and industry folks alike.
I ended up losing track of that old friend of mine but he did eventually put out an EP that was great. I just wonder how many opportunities and fans he missed out on by waiting for someone else to take the next step in his career for him.
The moral of this story is to take charge of your career. Even if you don't have enough songs for a full-length, put it out there!